It's no secret that selling a home in this market requires in-depth real estate knowledge and strategy. Yet, there are profound services outside traditional real estate practices that go above and beyond. Story-telling, for example, is a beautiful way to capture the rich history of a home and connect with buyers in a meaningful way.
Knowing this, I partner with an expert writer and brand marketer to compose custom content for many of my sales. 183 Edgewood Ave in Cole Valley, San Francisco is just one example of how journalistic blogs and carefully curated marketing strategies helped sell a property while paying a heartfelt tribute to the family.
The owner, pictured above, collected new plants for the garden wherever she went, including a Beech (Fagus) tree, a paper bark maple tree, a draping Loropetalum Chinensis, and several unusual species of Camellia. She belonged to horticultural groups, including the Rock Garden Society, and was particular about rock placement in the garden.
For the sale of this home, we interviewed the long-time landscaper to gain historical insight into the garden and leveraged vintage family photos to compose journalistic stories about the property.
The blog publications A Photo Journey Through The Gardens Of Edgewood Ave and A Look Inside The Exclusive View-Home At 183 Edgewood Avenue received hundreds of views, supported the paid advertising campaign, and paid a tribute to the owner.
Read the blogs to explore how we told the compelling tale of 183 Edgewood Avenue and marketed this historic family home on a coveted cobblestone street near Golden Gate Park and UCSF in Cole Valley.